Favorite Stocks, Favorite Brands

Favorite Stocks, Favorite Brands I had a really fun conversation with a stock analyst I met at the dog park today.   This conversation confirmed my belief that great branding goes way beyond creative ad campaigns and cool in-store displays.   It also confirmed my beliefs about the way women invest. It all started because the woman next to me heard me call to my dog.   My dogs name is Giada (like Giada De Laurentiis) and of course, the fantastic new Giada De Laurentiis for Target kitchen line just came out.   My new friend, well call her Jill, told me she was just researching this new product line for work.   Then we started talking about some of the stocks she loves and holds in her personal portfolio. Not surprisingly, this very financially savvy woman (who I later found out has held some VERY impressive job titles at top financial firms and also happens to have an MBA from The University of Chicago-WOW) invests in brands she believes in.   She reads about the companys philosophy, what they do differently, how these brands make her feel and what values these companies are founded on.   But its not all fluff. She also does in-depth quantitative research on financial performance and trends. But when push comes to shove, a brand she believes in tips the scale. Consider the connection between financial performance and brand performance. Remember that in the stock market, perception plays a huge part in driving the market price.   Therefore, could strong branding keep stock values on an upward trend, even in a down economy? Perhaps. Do Top Female Brands= Top Female Stock Pics? Do women invest where they shop?   Here are four of Jills personal favorites. Lululemon Jill and I LOVE Lululemon for so many reasons.   Lululemon sells yoga-inspired apparel for healthy living. This store is more than a store.   Its a lifestyle.   Its a chain store that feels like a local boutique.   Its a place where employees are encouraged to grows people. Where neighbors can stop in for a free Sunday morning yoga class. And its a brand that has (in my opinion) no direct competitor.   No one can touch this brand right now.   They entered early, they entered with personality and they love what they do.   Their brand is way beyond nice work out clothes, its contagious! Petsmart Jill and I are dog owners so we may be a bit bias, but we both agreed that Petsmart is doing it right in the pet sector.   People love Petsmart because of its variety, caring staff and impact on the community. Not to mention that I dont like carrying a 40lb bag of dog food through the city in heels, Petsmart offers premiere brands, price matching, in-store returns, easy online shopping, dog training, boarding, day camp, local adoptions, grooming and many other services that make it more than just a store. As long as they do their branding and customer service right, I think well see Petsmart outlast its competitors. Kohls This conversation MAY have started in a whipser. Yes world, we like Kohls.   A few minutes later we laughed because we knew that brand snobs would be missing out big on this stock.   Theyd also be missing out on some serious sales.   Anyone who has shopped at Kohls knows about their pricing strategy. What woman doesnt love [and justify excessive purchases because of] a sale.   I mean for real, Kohls, you are rocking!   In fact, Jill thinks they are in the process of putting out brands that even beat out Targets cheap chic products.   An example is Lauren Conrads clothing line. Energizer Holdings Yep, batteries and tampons ladies.   We all need em, right?! We all know about the energizer bunny but most of us probably didnt realize that Playtex products (which includes many consumer goods way beyond tampons) also falls under this brand category.   Regardless of the economy, we all need these products. We also trust them and depend on them.   Many of Energizer Holdings brands fall in the middle in terms of price point but have very trusted names with the perception of high quality and longevity- key factors in picking stocks. Do your favorite brands mirror your favorite stocks? What are your favorite brands?   Do you love these brands enough to buy their stocks if you were looking to invest?   Which stocks do you own and why? *Curiosity Question* after seeing the media coverage on the recent oil spill, how does this affect your views of BP as a brand?   Would you have bought their stock 6 months ago?   Would you buy it now?

How to Write an Effective Executive Resume

How to Write an Effective Executive ResumeExecutive resume writing at Atlanta GA is the art of writing a CV that makes you stand out from the rest. It is a necessary and vital part of the resume process, not just for the job interview, but to get you noticed by your prospective employer. There are several important things that you need to include in your executive resume.You need to write an executive resume as per the company requirements. This means that you should have the company name, address, telephone number, fax number, and e-mail id on your CV. Do not include company names in your CV but write a summary of your work history in such a way that it relates to the work experience the employer is looking for. For example, if you have worked in the food industry for five years, you can mention in your summary the time when you served as a supervisor in the food business, which would be more relevant.Your executive resume should contain the complete contact details of your referenc es. The contact details should be related to the job description, while the description should be about the company that you are working for, how you will be benefited by the job, and whether or not you can get along with the company culture. In addition, your references should be related to the job application, which means that the information contained in your references must match the requirements of the company you are applying for.Presentation is a top priority. When you are writing your CV, you need to keep in mind that your CV is a representation of your skills and knowledge, your past achievements, and your personality. You need to write the CV accordingly and do not forget that no matter how qualified you are for the job, a CV is just a representation of your skills. You should look at the CV as a tool that can bring about a positive change in the job interview, which is the final step in the hiring process.You should avoid the use of abbreviations and acronyms on your exec utive resume. The written word should flow smoothly and can give an impression of professionalism. Using abbreviations can cause a problem with the reader, which may not give you the chance to explain the difference between an abbreviation and a common term.Do not use your LinkedIn profile as your executive resume. This is considered a waste of time and money. Even if your resume is based on your LinkedIn profile, it will not be able to reflect your actual skills and knowledge.When writing your CV based on your job profile, you can use words that are related to the position that you are applying for. Do not take words from your job profile and place them in your CV. It would be best to make use of the words from your job profile and use them for brainstorming purposes. You can also consider using adjectives and modifying them to suit the job description, so that it does not seem like an improvised CV.This is the most important aspect of writing a CV - your CV should be based on your own interests and skills, and can connect to the needs of the company. You can do this with the help of executive resume writing at Atlanta GA.

3 Rules For Running A Great Care Home Business

3 Rules For Running A Great Care Home Business As the average age of the population continues to rise, care for the elderly is becoming more and more important. That’s why getting into the care home business could be a great opportunity for you. You can earn a good amount of money running a care home and you’ll be offering a very important service. However, people are paying a lot of money for their loved ones to stay in your facility and they need to be sure that they’re being cared for properly. That means you have to make sure that your care home is top of the line and you’re offering a better level of service than all of the other care homes in the area. Here are some handy tips on how to make it in the care home business. Don’t Cut Corners With Staff The most important aspect of your care home business is your staff. Having well trained and experienced staff to look after all of your residents is essential. Your staff costs can be quite high but if you try to cut corners, the service will suffer. You need to make sure your staff to resident ratio is good and you haven’t got a few members of staff trying to look after loads of people at once. If you do that, you can’t make sure that people are being cared for properly. You also need to make sure you’re equipped to deal with any staff illness. Even losing one staff member can cause you problems which is why you need to use medical staffing services that can provide temporary staff to fill in. It’s also important that you’re hiring plenty of staff with proper medical training and pay a good salary so you get the best people for the job. Always Check Standards Running a care home can get pretty hectic and there are a lot of things to handle on a daily basis. That means it’s fairly easy to take your eye off the ball and let standards slip a little. Making sure that care is up to scratch and everywhere is clean and tidy etc. is important so you need to constantly check those standards. Do daily checks on everything and always keep up to date with your staff and ask whether there are any problems. If you let standards fall, you’ll struggle to get more new residents in. Build Relationships With The Family A care home isn’t just somewhere for people to take their elderly relatives when they don’t want to care for them anymore. It’s a place where families can come when they are no longer equipped to give their loved ones the care that they need. The families of those people still want to have a relationship with them and be kept in the loop. That’s why building a good relationship with the families of your residents is so important. Stay in contact with them regularly and always be on hand to answer any questions they might have. Running a care home is a great business venture but you need to follow these rules if you want it to be a success.

Finding Your Own Career Path - Exploration and Development

Finding Your Own Career Path - Exploration and Development In a recent blog What is the best career for me? I showed you how to find the best careers by looking at your natural tendencies and finding a work environment that allowed them to thrive. Based on some questions we received, Im following up by addressing job seekers who are wondering how career coaching can help them identify the best career path before applying for jobs. Before jumping in, there are two assumptions behind how we address finding ideal jobs for clients: You must know yourself and the criteria for jobs/careers that fit. Even the best careers require molding and shaping before you can call them the best. Career Exploration How will you know when you have found an ideal career path? How do you know if one job is better for you than another? The answer is that you must have a framework for comparing careers and jobs and then a prioritized set of criteria. At Wolfgang Career Coaching we regularly help clients establish a framework and determine their unique criteria. We call it Career Exploration. We help clients identify their skills, personality, interests and values and then show the client how these can guide career and job selection. With this insight you are much more empowered to assess a job description before you apply for it, you know what questions you need answers to, and you can pinpoint red flags about jobs. Even with all of this, you may never really know if the job you chose is the best job. Career Development Heres the bad news: all new jobs will fall short of your criteria for best. Whether you have to settle for some shortcomings up front or whether you realize them after a month or two, no job is perfect. Heres the good news: you can turn many jobs into a fantastic career that you love. With the right analysis and strategy (and flexible managers), its possible to take your job and make it the one youve dreamed about. At Wolfgang Career Coaching we regularly help clients formulate a vision of a better career and then form a strategy and action plan for getting there. We call it Career Development. In summary, finding the best careers start with understanding who you are and having a criteria to compare jobs and careers. Once you choose a first step, then you must develop your skills and mold your role to become the best career for you. Please post any comments or questions you have below. Were happy to answer them!

5 Things to Consider to Start on Your Professional Development Plan - Hallie Crawford

5 Things to Consider to Start on Your Professional Development Plan Your job is one of the most, if not the most, important asset you have. We consistently tell our clients to actively manage their career and develop and stay on top of, their professional development. In order to do this, you must have a professional development plan, or strategic career plan. Having and following this plan will enable you to stay marketable, get that next promotion, and more easily land your next position at another organization if that’s your goal. It will also allow you to remain challenged and therefore fulfilled in your career long term because you know what you want and have plans to achieve those things. To create your plan, first imagine where you want to be in five years professionally. Consider the job title, the organization you want to work for, the type of people you want to work with, the responsibilities you’ll have and the salary as well. Then work backwards. To achieve that goal, where do you want to be in three years, and then in one year. If you start with five years, this will push you to dream big. Then, working backwards, you can better gauge where you should be in one year and three years to reach your goal. After you have a general vision, create an action plan that you can check in on every six months. Set a recurring calendar appointment with yourself to check on your plan every six months to ensure you review and adjust it. Find a mentor or career coach who will help hold you accountable to your action items as well. So what sort of things should you consider including in your professional development plan? Print out our Ideal Career Model below to understand the 8 things you need to consider to define your long term career direction. Considering each piece of this model will enable you to understand what you need to include in your plan. This is the model we use with our clients every day to help them determine their career direction and define long term career fulfillment. Fulfillment. To know what fulfills you, think about how you define success. What does success mean to you and how do you want that to look in 5 years? Compensation. Think about what your ideal compensation would be, and then determine what is realistic for your career path in five years. Strengths. Determine what your strengths are now, and where you would like them to be in your five-year plan. Interview others who are in the job you’d like to have in 5 years, and ask them what helped them to develop their strengths. Experience. Consider what experience is needed to get to the next level of your professional development plan. How can you get the experience that you need to keep progressing toward your 5 year goal? Education. Will reaching your five-year goal require more education than what you currently have? Are there opportunities that you could take advantage of now to help you reach your one-, three-, and five-year plans? After you have reviewed these questions, review the career model below in its entirety to determine each element you need to consider to complete your career plan. HallieCrawford.com was founded by certified career coach, speaker and author . Since 2002, the company’s team of certified career coaches have helped thousands of job seekers worldwide identify their ideal career path, navigate their career transition and achieve their career goals. Schedule a free consult with https://halliecrawford.com today to learn more about our services. Need More Career Advice? Schedule a free consult with HallieCrawford.com today

How to Write a Resume Cover Letter - A Guide

How to Write a Resume Cover Letter - A GuideHave you been wondering how to write a resume cover letter? If yes, then here are some tips to follow to write the perfect one. I'm sure that most people who are reading this will surely agree that this is not that easy to do. However, with enough effort and the right mindset you can certainly do it.The first thing you need to do is write a letter that is specific about your skills. It needs to be brief so that you don't make it too long. Keep the contents of the letter in the beginning short so that it will be easy for the reader to read and understand. Now that you have finished writing a very short letter, go back to start writing your resume cover letter.Now, as for the resume section, always start with an introduction. If you will start your resume with an introduction, it will make the reader to sit up and take notice. A good introduction will make him or her excited about your resume. With the introduction, you should put in your per sonal information and your skills. It would be better if you also include your education so that the reader will be able to see the things that you have done in the past.Next, you need to make a list of the qualities of your resume. It doesn't really matter how good your resume is if it does not meet the requirements of employers. So, make sure that you include the key aspects in your resume that you think would be essential in the job market. Try to put your skills and interests that are relevant to the job you are applying for.There are some employers who want to see some work samples while you are writing your resume. So, you need to get these samples of your work on the internet or send them to them. Make sure that the samples you have sentto them are original and high quality. While doing so, you must also make sure that they show you the same skills that you have written on your resume. Remember that the employer is not going to hire somebody who has copied his job description and skills.After finishing your resume, you will now have to write the job descriptions. Just remember that you need to match the contents of your resume to the job descriptions in your resume. Make sure that all your qualifications are in sync with the job descriptions. In the resume, make sure that it matches the job description so that it will be easy for the employer to recognize the information of yours in the job description. Also make sure that you write on the cover letters a statement explaining the things you have written in your resume. Again, be sure that you included all the required information on your resume.Make sure that your resume and cover letters contain the same language. You must try to add on the career line and the skill headings and leave the rest of the content blank. Remember that it is important to make the cover letter appealing to the employers so that they will read the resume and cover letter and be more likely to read your resume.

Heres What I Know About Look What You Made Me Do Genius

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